Campaigns
Multi-step, multi-channel orchestration with lead source tracking
You can approve campaigns
Lead Source Tracking
Social & paid acquisition channels — tag, track, convert
Social
Facebook
Fall Open House
1,84010%
Social
Instagram
Campus Life Reels
2,21012%
Social
LinkedIn
Grad Programs
98020%
Social
Twitter/X
Alumni Voices
5407%
Paid
Google Ads
Search · CS Programs
3,12015%
Paid
Display Ads
Retargeting
1,6808%
Fall 2025 Open House
ActiveProspects · USA
4 steps
2,840
Sent
58%
Open
11%
Reply
Scholarship Awareness
ActiveApplicants · All
3 steps
1,240
Sent
72%
Open
15%
Reply
Re-engage At-Risk
ActiveAt-Risk Students
5 steps
96
Sent
74%
Open
44%
Reply
Alumni Mentorship Drive
CompletedAlumni · 2020-2023
2 steps
540
Sent
55%
Open
12%
Reply
Spring Enrollment Push
DraftAdmitted · Not Enrolled
6 steps
0
Sent
0%
Open
0%
Reply
Campaign Builder
Define audience, channels, and step sequence
1. Segment
2. Channels
EmailSMSWhatsAppCall
3. Steps
Day 0: Welcome email
Day 2: SMS reminder
Day 5: Advisor call